Sum up your company, product, or service in 1-2 sentences.
What's the purpose and mission of your company, product, or service?
What's the purpose and mission of your company, product, or service?
What makes you different? Why should people choose your product or service over anything else?
When someone pushes back or decides not to buy, what reasons do they give?
In other words, what is the single most important thing you want this video to accomplish?
Describe the persona(s) and demographics of your potential viewers
What are three (or fewer) key benefits you’d like to highlight?
What do you want viewers to do after watching the video?
